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Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement

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"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--

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    • Title: Strategic Science Communication by John C. Besley; Anthony Dudo
    • Publisher: Johns Hopkins University Press
    • Print ISBN: 9781421444208, 1421444208
    • eText ISBN: 9781421444215
    • Edition: 2022
    • Format: EPUB eBook
    $39.95
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