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Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement

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Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement - Besley, John C, and Dudo, Anthony
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"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--

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Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement 2022, Johns Hopkins University Press, Baltimore

ISBN-13: 9781421444208

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