"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." - Robert L Joss, Dean of the Graduate School of Business, Stanford University.Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic ...
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"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." - Robert L Joss, Dean of the Graduate School of Business, Stanford University.Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.Highlights of this Seventh Edition include: seven new cases - The Energy Bar Industry, Competing against Wal Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics; new discussion questions, more than 65 in all, make the text an even more valuable classroom tool; new and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs sustaining innovation, and more; and an emphasis on creating customer oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.
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Add this copy of Strategic Market Management to cart. $2.23, fair condition, Sold by Idaho Youth Ranch Books rated 5.0 out of 5 stars, ships from Boise, ID, UNITED STATES, published 2009 by John Wiley & Sons.
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Acceptable. A readable copy. All pages are intact, and the cover is intact (However the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text. Book may be a price cutter or have a remainder mark.
Add this copy of Strategic Market Management to cart. $2.24, good condition, Sold by Goodwill of Colorado rated 5.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 2013 by Wiley.
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This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Add this copy of Strategic Market Management to cart. $2.28, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by John Wiley & Sons.
Add this copy of Strategic Market Management to cart. $2.28, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2004 by John Wiley & Sons.
Add this copy of Strategic Market Management to cart. $2.28, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by John Wiley & Sons.
Add this copy of Strategic Market Management to cart. $2.28, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by John Wiley & Sons.
Add this copy of Strategic Market Management to cart. $2.28, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by John Wiley & Sons.
Add this copy of Strategic Market Management to cart. $2.28, good condition, Sold by Orion Tech rated 4.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2004 by Wiley.
Add this copy of Strategic Market Management to cart. $2.47, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by John Wiley & Sons.
Add this copy of Strategic Market Management to cart. $2.47, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2009 by John Wiley & Sons.
