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Storyscaping: Stop Creating Ads, Start Creating Worlds

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Storyscaping: Stop Creating Ads, Start Creating Worlds - Legorburu, Gaston, and McColl, Darren
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"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--Book jacket.

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    eBook icon PDF eBook Storyscaping: Stop Creating Ads, Start Creating Worlds

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    • Title: Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu, Darren McColl
    • Publisher: Wiley Professional Development (P&T)
    • Print ISBN: 9781118823286, 1118823281
    • eText ISBN: 9781118871348
    • Edition: 2014 1st edition
    • Format: PDF eBook
    $18.00
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