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This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and a full suite of online ancillaries.

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    • eBook Details (this title has multiple eBook editions)
    eBook icon PDF eBook Social Media Strategy

    This is a digital edition of this title.

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    • Title: Social Media Strategy by Keith A. Quesenberry
    • Publisher: Rowman & Littlefield Publishing Group
    • Print ISBN: 9781538180112, 1538180111
    • eText ISBN: 9781538167106
    • Edition: 2024 4th edition
    • Format: PDF eBook
    $31.85
    digital devices
    • This is a digital eBook
      Nothing will be shipped to you
    • Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices
    • Most eBooks are returnable within 14 days of purchase
    • Questions? See our eBook FAQ
    • eBook Details
    eBook icon PDF eBook Social Media Strategy

    This is a digital edition of this title.

    Rent eBook (2 Options)

    Buy eBook

    • Title: Social Media Strategy by Keith A. Quesenberry
    • Publisher: Rowman & Littlefield Publishing Group
    • Print ISBN: 9781538138168, 1538138166
    • eText ISBN: 9781538138182
    • Edition: 2020 3rd edition
    • Format: PDF eBook
    $36.40
    digital devices
    • This is a digital eBook
      Nothing will be shipped to you
    • Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices
    • Most eBooks are returnable within 14 days of purchase
    • Questions? See our eBook FAQ