Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.
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Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.
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Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $0.99, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 1997 by Warner Books (NY).
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Seller's Description:
Good. Good. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $1.23, good condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 1997 by Business Plus.
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $1.23, fair condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 1997 by Business Plus.
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $1.23, good condition, Sold by Gulf Coast Books rated 4.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 1997 by Business Plus.
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $1.25, fair condition, Sold by Once Upon A Time Books rated 3.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 1997 by Business Plus.
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Seller's Description:
Fair. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $1.28, good condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 1997 by Business Plus.
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $1.28, fair condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 1997 by Business Plus.
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $1.53, good condition, Sold by Seattle Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2012 by Grand Central Publishing.
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Seller's Description:
May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $1.57, good condition, Sold by Valleys Books & More rated 4.0 out of 5 stars, ships from Roanoke, VA, UNITED STATES, published 1997 by Warner Books (NY).
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Seller's Description:
There is a signature or handwriting on the inside front cover. There is yellowing of the pages of this book due to age. Shipped to you from Goodwill of the Valleys, Roanoke VA. Thank you for your support!
Add this copy of Selling the Invisible: a Field Guide to Modern to cart. $1.75, very good condition, Sold by The Maryland Book Bank rated 5.0 out of 5 stars, ships from baltimore, MD, UNITED STATES, published 1997 by Warner Books (NY).