Response: The Complete Guide to Profitable Direct Marketing

An author with 25 years of experience working on direct marketing campaigns for such companies as Ford, 3M, and IBM explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing process. 35 illustrations. Read More

An author with 25 years of experience working on direct marketing campaigns for such companies as Ford, 3M, and IBM explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing process. 35 illustrations. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $10.92 (Expires May 30, 2025) 365 Day Rental: $12.60 (Expires Dec 01, 2025) Buy eBook Lifetime Access: $16.79 Title: Response by Lois K. Geller Publisher: Oxford University Press Academic US Print ISBN: 9780195158694, 0195158695 eText ISBN: 9780190289256 Edition: 2002 Revised edition Format: EPUB eBook	$10.92 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ