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Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think

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Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think - Szwarc, Paul
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This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.

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Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think 2005, Kogan Page, London

ISBN-13: 9780749443368

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