"This book examines audiovisual translation practices that fall outside conventional AVT norms, drawing on work from Relevance Theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT. The volume focuses on creative subtitling-otherwise known as "text on screen"-through the lens of Relevance Theory (RT), a cognitively grounded theory of communication. Sasamoto explores the ways in which an RT approach can provide an analytical framework for better understanding the interaction ...
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"This book examines audiovisual translation practices that fall outside conventional AVT norms, drawing on work from Relevance Theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT. The volume focuses on creative subtitling-otherwise known as "text on screen"-through the lens of Relevance Theory (RT), a cognitively grounded theory of communication. Sasamoto explores the ways in which an RT approach can provide an analytical framework for better understanding the interaction between "text on screen" and viewers' interpretation processes and in turn, how producers of media use "text on screen" to engage viewers in innovative ways. The volume looks at such forms as dynamically positioned subtitling, creative text use on screen, and forms of user-generated text-on-screen. The book both introduces a new dimension to work on Relevance Theory and the wider applications of RT in multimodal communication and audiovisual translation, making it of interest to scholars in these disciplines"--
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Add this copy of Relevance and Text-on-Screen in Audiovisual Translation to cart. $169.09, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Routledge.
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Add this copy of Relevance and Text-on-Screen in Audiovisual Translation to cart. $196.86, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Routledge.
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New. Sewn binding. Cloth over boards. 196 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Advances in Translation and Interpreting Studies. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Relevance and Text-on-Screen in Audiovisual Translation to cart. $219.92, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2024 by Routledge.
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Seller's Description:
New. Sewn binding. Cloth over boards. 196 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Advances in Translation and Interpreting Studies.
