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Real Influence: Persuade Without Pushing and Gain Without Giving in

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Real Influence: Persuade Without Pushing and Gain Without Giving in - Goulston, Mark, and Ullmen, John, Dr.
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People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up--and even if they do comply, lingering resentment undermines the relationship. In this groundbreaking book, authors Goulston and Ullmen reveal a new model for authentic influence.

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Real Influence: Persuade Without Pushing and Gain Without Giving in 2022, Amacom, Nashville

ISBN-13: 9781400238835

Trade paperback

Real Influence: Persuade Without Pushing and Gain Without Giving in 2013, Amacom, Nashville

ISBN-13: 9780814420157

Hardcover