Rather than focusing primarily on advertising, this textbook shows students how to achieve desired goals by integrating advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations and Internet communications.
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Rather than focusing primarily on advertising, this textbook shows students how to achieve desired goals by integrating advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations and Internet communications.
Read Less
Add this copy of Promotion and Integrated Marketing Communication With to cart. $13.61, fair condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Thomson South-Western.
Add this copy of Promotion and Integrated Marketing Communications to cart. $20.50, fair condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by South-Western.
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Seller's Description:
Fair Condition. Used fair. Text appears to have markings. Cover has heavy wear. Spine is in poor condition. 582 pages. Multiple copies available this title. Quantity Available: 4. Category: Education; ISBN: 0324062532. ISBN/EAN: 9780324062533. Pictures of this item not already displayed here available upon request. Inventory No: 1560776692.
Add this copy of Promotion and Integrated Marketing Communication With to cart. $24.16, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by South-Western College Pub.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Promotion and Integrated Marketing Communications to cart. $24.75, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by South-Western.
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Good Condition. The text has some highlighting. There is a pull on the binding and small tears along the upper spine which have been taped. Has corner bumps and wear to the spine edges. Quantity Available: 1. ISBN: 0324062532. ISBN/EAN: 9780324062533. Pictures of this item not already displayed here available upon request. Inventory No: 1560751250.
Add this copy of Promotion and Integrated Marketing Communications to cart. $27.50, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by South-Western.
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Seller's Description:
Very Good Condition. The text has some highlighting. Has corner bumps and wear to the spine edges. Multiple copies available this title. Quantity Available: 2. ISBN: 0324062532. ISBN/EAN: 9780324062533. Pictures of this item not already displayed here available upon request. Inventory No: 1560751251.
Add this copy of Promotion and Integrated Marketing Communications to cart. $31.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by South-Western.
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Very Good Condition. The text appears clean, the lower front corner has a light scuff. Nice study copy. Quantity Available: 1. ISBN: 0324062532. ISBN/EAN: 9780324062533. Pictures of this item not already displayed here available upon request. Inventory No: 1560772313.
Add this copy of Promotion and Integrated Marketing Communications to cart. $36.75, like new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by South-Western.
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Seller's Description:
As New. Still in Shrinkwrap but has a small "ding" to the upper front corner. Quantity Available: 1. ISBN: 0324062532. ISBN/EAN: 9780324062533. Pictures of this item not already displayed here available upon request. Inventory No: 1560776693.
Add this copy of Promotion and Integrated Marketing to cart. $64.46, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1980 by Cengage Learning.
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