Ready to Stand Out in a Sea of Sameness? Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Pink Goldfish is broken into three main sections: Section I outlines the "Why" It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we've learned ...
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Ready to Stand Out in a Sea of Sameness? Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Pink Goldfish is broken into three main sections: Section I outlines the "Why" It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we've learned about weakness is wrong. We'll show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the pink goldfish where we'll share the symbolism of the goldfish and the reasoning behind the color pink. Section II showcases the "What" We examine the concept of being F.L.A.W.S.O.M. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite of them. We use F.L.A.W.S.O.M. as our acronym for the seven types of pink goldfish. We share our flaunting matrix and each pink type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, and Micro-weirding. This section points out the ways to stand out by doing more of what makes you weird and less of what makes you normal in business. Section III explains the "How" Here we share the process of finding your own pink goldfish. We delve into the four A's. The first A is assess, and it involves understanding what makes you weird or weak. The second A is appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is amplify. Amplification is the process of turning up the dial to bring your differentiation to life. The final A is align. Aligning involves looking at those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation. Praise for Pink Goldfish : "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond."-- Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -- Jay Baer founder of Convince & Convert and author of Hug Your Haters and Talk Triggers "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." -- Dorie Clark, author of Reinventing You and Stand Out , and adjunct professor, Duke University Fuqua School of Business
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Add this copy of Pink Goldfish: Defy Normal, Exploit Imperfection and to cart. $2.37, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2018 by 9 Inch Marketing.
Add this copy of Pink Goldfish: Defy Normal, Exploit Imperfection and to cart. $2.37, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2018 by 9 Inch Marketing.
Add this copy of Pink Goldfish: Defy Normal, Exploit Imperfection and to cart. $2.37, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2018 by 9 Inch Marketing.
Add this copy of Pink Goldfish: Defy Normal, Exploit Imperfection and to cart. $2.37, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2018 by 9 Inch Marketing.
Add this copy of Pink Goldfish: Defy Normal, Exploit Imperfection and to cart. $2.37, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2018 by 9 Inch Marketing.
Add this copy of Pink Goldfish: Defy Normal, Exploit Imperfection and to cart. $2.51, good condition, Sold by GoodwillVSB rated 5.0 out of 5 stars, ships from Oxnard, CA, UNITED STATES, published 2018 by 9 Inch Marketing.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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