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Persuasion: Advances Through Meta-Analysis

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Persuasion: Advances Through Meta-Analysis - Allen, Mike
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This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.

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Persuasion: Advances Through Meta-Analysis 1998, Hampton Press (NJ)

ISBN-13: 9781572730663

Unknown binding

 Persuasion: Advances Through Meta-Analysis 1998, Hampton Press (NJ)

ISBN-13: 9781572730670

Hardcover
Persuasion: Advances through Meta-Analysis SAGE Publications Inc, Thousand Oaks

ISBN-13: 9780803939110

Paperback
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