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Nudge, Nudge, Think, Think: Experimenting with Ways to Change Citizen Behaviour,

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Nudge, Nudge, Think, Think: Experimenting with Ways to Change Citizen Behaviour, - John, Peter, and Cotterill, Sarah, and Moseley, Alice
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How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and Cass Sunstein's highly influential Nudge (2008). While recognising the power of this approach, it argues that an alternative also needs to be considered: a 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. As well as setting out these divergent approaches ...

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Nudge, Nudge, Think, Think: Experimenting with Ways to Change Citizen Behaviour, 2019, Manchester University Press, Manchester

ISBN-13: 9781526140555

Paperback