Written with a managerial focus, this book is useful to the practicing products manager. It presents perspective of marketing along with the management approach. It includes many examples, cases, and research.
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Written with a managerial focus, this book is useful to the practicing products manager. It presents perspective of marketing along with the management approach. It includes many examples, cases, and research.
Read Less
Add this copy of New Products Management to cart. $2.36, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Irwin/McGraw-Hill.
Add this copy of New Products Management to cart. $2.36, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by Irwin/McGraw-Hill.
Add this copy of New Products Management to cart. $2.36, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2007 by Irwin/McGraw-Hill.
Add this copy of New Products Management to cart. $2.36, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2007 by Irwin/McGraw-Hill.
Add this copy of New Products Management to cart. $5.35, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2007 by Irwin/McGraw-Hill.
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Seller's Description:
Very Good. Very Good condition. 9th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of New Products Management to cart. $12.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2007 by Irwin/McGraw-Hill.
Add this copy of New Products Management to cart. $30.00, good condition, Sold by Robinson Street Books rated 4.0 out of 5 stars, ships from Binghamton, NY, UNITED STATES, published 2007 by McGraw-Hill/Irwin.
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Seller's Description:
Good. Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Good clean copy no dust jacket. Ninth edition. Clean pages. Slight wear to cover and corners.
Add this copy of New Products Management to cart. $30.62, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2007 by McGraw-Hill/Irwin.
Add this copy of New Product Management 9e (Ie) (Pb 2008) to cart. $43.77, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2007 by Irwin/McGraw-Hill.
