"New Consumer Marketing" beschreibt die Realit???t des neuen Marktumfeldes und zeigt den neuen Verbraucher auf der Suche nach Werterfahrungen. Das Buch verbindet Marketingideen mit praktischen Ratschl???gen. Autorin Susan Baker erl???utert zuk???nftige Herausforderungen an das Marketing und macht deutlich dass Kunden - auch wenn sie mittlerweile viel fordernder sind, sich besser im Internet auskennen, st???rker unter Zeitdruck stehen und ein gr??????eres globales Bewusstsein haben als je zuvor, sie doch immer noch ...
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"New Consumer Marketing" beschreibt die Realit???t des neuen Marktumfeldes und zeigt den neuen Verbraucher auf der Suche nach Werterfahrungen. Das Buch verbindet Marketingideen mit praktischen Ratschl???gen. Autorin Susan Baker erl???utert zuk???nftige Herausforderungen an das Marketing und macht deutlich dass Kunden - auch wenn sie mittlerweile viel fordernder sind, sich besser im Internet auskennen, st???rker unter Zeitdruck stehen und ein gr??????eres globales Bewusstsein haben als je zuvor, sie doch immer noch Individuen sind, die eines gemeinsam haben: den Wunsch nach Wert. Vor diesem Hintergrund bietet sie ein praktisches Konzept an f???r den Umgang mit der "Nachfrage"-Kette, die - wenn sie effektiv funktioniert - Kunden wie auch Aktion???ren dauerhaft Wert vermittelt. Vorgestellt wird das Modell 'New Consumer Marketing', das auf Verstehen, Innovation, hoher Flexibilit???t und drei Kernprozessen beruht, n???mlich der Wertdefinition, Wertsch???pfung und Wertvermittlung. Der vermittelte Stoff basiert auf Orginalforschungsdaten der Cranfield School of Management, der f???hrenden britischen Business School f???r Marketing. Mit Fallstudien zu Goldfish, Lucozade, Pokemon und Skoda. Anschaulich und verst???ndlich geschrieben.
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Add this copy of New Consumer Marketing: Managing a Living Demand System to cart. $10.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2003 by Wiley.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of New Consumer Marketing: Managing a Living Demand to cart. $17.99, very good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2003 by Wiley.
Add this copy of New Consumer Marketing: Managing a Living Demand System to cart. $19.45, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by John Wiley and Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780470844823.
Add this copy of New Consumer Marketing: Managing a Living Demand System to cart. $19.81, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by John Wiley & Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 0470844825.
Add this copy of New Consumer Marketing: Managing a Living Demand System to cart. $42.68, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2003 by Wiley.
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Fine. Sewn binding. Cloth over boards. With dust jacket. 224 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
