Emphasis on corporate finance activities and how decisions and strategies relate to other functions of the firm, including sales, advertising, marketing, production, etc. Throughout the text, the story of financial analysis and reasoning are applied to problems faced by executives in marketing, operations, and personnel from both a domestic and international perspective. The texts focal theme is on value creation and the role of corporate finance in facilitating this process. For first-year courses in Corporate Finance at ...
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Emphasis on corporate finance activities and how decisions and strategies relate to other functions of the firm, including sales, advertising, marketing, production, etc. Throughout the text, the story of financial analysis and reasoning are applied to problems faced by executives in marketing, operations, and personnel from both a domestic and international perspective. The texts focal theme is on value creation and the role of corporate finance in facilitating this process. For first-year courses in Corporate Finance at the MBA & Executive MBA level or at any undergraduate program that focuses on value creation. *Brief text - 15 chapters with 8 additional on the web - The subject matter of this book is focused on those subjects in corporate finance that are critical to an understanding of finance. *Additional Topics - Have been prepared for this text and may be copied from the texts homepage found at: ... *Practical approach-Shows students why theories make sense, and how to use them to solve problems by citing examples from real corporations like Southwest airlines, Time Warner, Walt Disney, etc. *Numerous applications of finance principles-Illustrate
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