Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A ...
Read More
Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. This revised and expanded edition will include at least 500 new images and 80 pages of new material, bringing this successful title right up to date. Whilst keeping much in common with the original book, this edition will, in appearance and substance add so much that it will appeal to content owners of the old book. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.
Read Less
Add this copy of Marks of Excellence: the Development and Taxonomy of to cart. $34.99, like new condition, Sold by Hennessey + Ingalls rated 4.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 2013 by Phaidon Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Used-Like New. A revised and expanded edition of the best-selling Marks of Excellence title, including 500 new images plus 80 pages of additional material. Very nice clean, tight copy free of any marks.
Add this copy of Marks of Excellence: the History and Taxonomy of to cart. $38.83, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2013 by Phaidon Press.
Add this copy of Marks of Excellence: The History and Taxonomy of to cart. $46.09, good condition, Sold by Pieuler LLC rated 3.0 out of 5 stars, ships from IPSWICH, SUFFOLK, UNITED KINGDOM, published 2013 by Phaidon Press.
Add this copy of Marks of Excellence: The History and Taxonomy of to cart. $46.16, like new condition, Sold by Hay-on-Wye Booksellers rated 4.0 out of 5 stars, ships from Hereford, UNITED KINGDOM, published 2013 by Phaidon Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Unused, still in original plastic wrap. Gentle knock to top of spine, minor creasing, possibly just to jacket. Contents unread. Unopened book. Sewn binding. Cloth over boards. With dust jacket. 296 p. Contains: Illustrations, color.
Add this copy of Marks of Excellence: The History and Taxonomy of to cart. $49.10, like new condition, Sold by Hay-on-Wye Booksellers rated 4.0 out of 5 stars, ships from Hereford, UNITED KINGDOM, published 2013 by Phaidon Press.
Add this copy of Marks of Excellence: The History and Taxonomy of to cart. $49.25, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2013 by Phaidon Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Sewn binding. Cloth over boards. With dust jacket. 296 p. Contains: Illustrations, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
