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Marketing to the Affluent

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Marketing to the Affluent - Stanley, Thomas
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The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.

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    • Title: Marketing to the Affluent by Thomas J. Stanley
    • Publisher: Independent Publishers Group (Chicago Review Press)
    • Print ISBN: 9780795325939, 0795325932
    • eText ISBN: 9780795325939
    • Format: EPUB eBook
    $17.99
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