Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away. Containing data, research, and case studies across a variety of industries, this book may provided a road map for winning over this coveted crowd.
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Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away. Containing data, research, and case studies across a variety of industries, this book may provided a road map for winning over this coveted crowd.
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