Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team's innovative pedagogical approach which stems from decades of classroom, college, and university experiences. Marketing: The Core's ...
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Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team's innovative pedagogical approach which stems from decades of classroom, college, and university experiences. Marketing: The Core's accessible, conversational writing style engages students through active learning techniques, while vivid descriptions of businesses, marketing professionals, and entrepreneurs-through cases, exercises, and testimonials-allow students to personalize marketing and identify possible career interests. Marketing: The Core is available through McGraw-Hill Connect???, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: * SmartBook??? - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content. * Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome. * Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement. * The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here.
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Add this copy of Marketing: the Core (McGraw-Hill/Irwin Series in to cart. $1.99, good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2004 by Mcgraw-Hill (Tx).
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Very Good. Size: 1x8x10; Has some shelf wear, highlighting, underlining and/or writing. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of Marketing: the Core to cart. $2.16, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
Add this copy of Marketing: the Core to cart. $2.16, fair condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of Marketing: the Core to cart. $2.36, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
Add this copy of Marketing: the Core to cart. $2.56, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2004 by Irwin/McGraw-Hill.
Add this copy of Marketing: the Core to cart. $2.56, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by Irwin/McGraw-Hill.
Add this copy of Marketing: the Core to cart. $2.56, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Irwin/McGraw-Hill.
Add this copy of Marketing: the Core to cart. $2.61, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of Marketing: the Core to cart. $2.61, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of Marketing: the Core to cart. $2.61, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by McGraw-Hill Education.
