This is a book/template package including Lotus 1-2-3 programs for exercises and cases that expand and elaborate on the concepts of marketing management such as segmentation, positioning, marketing mix strategies, product/business portfolio strategies, diffusion and bidding models, experimentation and dynamic market analysis.
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This is a book/template package including Lotus 1-2-3 programs for exercises and cases that expand and elaborate on the concepts of marketing management such as segmentation, positioning, marketing mix strategies, product/business portfolio strategies, diffusion and bidding models, experimentation and dynamic market analysis.
Read Less
Add this copy of Marketing Management Analytical Exercises for to cart. $9.00, very good condition, Sold by The Reading Well Bookstore rated 5.0 out of 5 stars, ships from Delaware, OH, UNITED STATES, published 1993 by Boyd & Fraser Pub Co.
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Seller's Description:
Near Fine. 0894262394. 0.75 x 9.25 x 7.25 Inches; Textbook; Near fine. Includes 3 1/2 inch disk never opened in plastic pak. No spine crease. Light bumping and rubbing. Pages are clean, unmarked, tight, bright.
