Marketing Management

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with ... Read More

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab TM MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Read Less

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• • eBook Details (this title has multiple eBook editions)

  	This is a digital edition of this title. Buy eBook Lifetime Access: $89.99 Title: Marketing Management by Philip Kotler; Kevin Lane Keller; Alexander Chernev Publisher: Pearson Education (US) Print ISBN: 9780135887158, 0135887151 eText ISBN: 9780135887035 Edition: 2021 16th edition Format: EPUB eBook	$89.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Rent eBook 120 Day Rental: $43.96 (Expires Aug 22, 2024) Title: Marketing Management (Pearson+) by Philip Kotler; Kevin Keller; Alexander Chernev Publisher: Pearson+ Print ISBN: 9780135887158, 0135887151 eText ISBN: 9780137344161 Edition: 2021 16th edition Format: PDF eBook	$43.96 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ

• • eBook Details

  	This is a digital edition of this title. Rent eBook 180 Day Rental: $59.99 (Expires Oct 21, 2024) Buy eBook Lifetime Access: $89.99 Title: Marketing Management by Kevin Lane Keller; Philip Kotler Publisher: Pearson Education (US) Print ISBN: 9780133856460, 0133856461 eText ISBN: 9780133856606 Edition: 2015 15th edition Format: EPUB eBook	$59.99 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ