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Marketing Lessons from the Grateful Dead

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Marketing Lessons from the Grateful Dead - Scott, David Meerman, and Halligan, Brian
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The Grateful Dead achieved their success through contrarian marketing--doing the exact opposite of what other bands at the time were doing. In the process they pioneered many social media and inbound marketing concepts that businesses across all industries use today.

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Marketing Lessons from the Grateful Dead 2010, Wiley, Hoboken, NJ

ISBN-13: 9780470900529

Hardcover