This is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another capstone or honours course in the subject. It brings students up-to-date with contemporary marketing thought and practice without imposing the standard theory used in many texts or using the inaccessible and overly critical approach adopted by alternative, specialised monographs.
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This is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another capstone or honours course in the subject. It brings students up-to-date with contemporary marketing thought and practice without imposing the standard theory used in many texts or using the inaccessible and overly critical approach adopted by alternative, specialised monographs.
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Add this copy of Marketing Changes to cart. $39.80, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Cengage Learning EMEA.
Add this copy of Marketing Changes to cart. $48.74, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2003 by Cengage Learning.
Add this copy of Marketing Changes (Pb 2003) to cart. $58.35, new condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2003 by Cengage Learning.
Add this copy of Marketing Changes to cart. $65.58, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2003 by Cengage Learning.
Add this copy of Marketing Changes to cart. $78.24, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2003 by Cengage Learning.