"Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising - in the broad sense of the term - both within and beyond Anglophone cultures. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of 'the Bard' as a promotional catalyst up to the 21st century. It considers Shakespeare-related local and global examples of promotion targeted at national and international audiences, ...
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"Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising - in the broad sense of the term - both within and beyond Anglophone cultures. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of 'the Bard' as a promotional catalyst up to the 21st century. It considers Shakespeare-related local and global examples of promotion targeted at national and international audiences, featuring Shakespeare as a local and global icon, and exploiting his language and writings as a cultural lingua franca. With its highly interdisciplinary approach and its international scope, this volume brings new interesting insights into Shakespeare's selling power. Embracing various approaches, the contributors coherently work together to identify and explain the paradigms of local and global Shakespeare-based enterprises and campaigns, both in national and international contexts, and discuss them in relation to a range of cultural and political issues"--
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Add this copy of Local/Global Shakespeare and Advertising to cart. $169.09, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Routledge.
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New. Print on demand Sewn binding. Cloth over boards. 268 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white. Routledge Studies in Shakespeare.
Add this copy of Local/Global Shakespeare and Advertising to cart. $196.52, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Routledge.
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Fine. Sewn binding. Cloth over boards. 268 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white. Routledge Studies in Shakespeare. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Local/Global Shakespeare and Advertising to cart. $198.50, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Routledge.
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Seller's Description:
New. Sewn binding. Cloth over boards. 268 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white. Routledge Studies in Shakespeare. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Local/Global Shakespeare and Advertising to cart. $198.51, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2024 by Routledge.
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Seller's Description:
New. Sewn binding. Cloth over boards. 268 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white. Routledge Studies in Shakespeare.
