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Lean CX: How to Differentiate at Low Cost and Least Risk

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Lean CX: How to Differentiate at Low Cost and Least Risk - Dew, Robert, and Russell, Bill, and Allen, Cyrus
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This practical guide shows how to use Lean Management approaches to innovate your customer experience (CX) for cut-through. It uses real world applications to introduce next generation design tools based on proven concepts from strategy, marketing,

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