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Kleppner's Advertising Procedure

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Kleppner's Advertising Procedure - Lane, Ronald, and King, Karen, and Russell, Tom
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For u ndergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and ...

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Kleppner's Advertising Procedure 2010, Pearson, Upper Saddle River, NJ

ISBN-13: 9780136110828

18th edition

Hardcover