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Introduction to Marketing Concepts

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Introduction to Marketing Concepts - Drummond, Graeme, and Ensor, John
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Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing.The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between ...

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Introduction to Marketing Concepts 2005, Routledge

ISBN-13: 9780750659956

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