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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations

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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations - Katsov, Ilya
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A comprehensive guide to advanced marketing automation. The book covers the main areas of marketing that require programmatic micro-decisioning - promotions and advertisements, search, recommendations, pricing, and assortment optimization.

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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations 2017, Grid Dynamics

ISBN-13: 9780692142608

Trade paperback

Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations 2017, Grid Dynamics

ISBN-13: 9780692989043

Hardcover