International Business: Competing in the Global Marketplace

This text presents a critical and in-depth look at international business and strategies and structures of global business. It also focuses on managerial implications, aiming to give students an understanding of how classroom theories translate into the real-world of international business. Case studies feature throughout the book. Read More

This text presents a critical and in-depth look at international business and strategies and structures of global business. It also focuses on managerial implications, aiming to give students an understanding of how classroom theories translate into the real-world of international business. Case studies feature throughout the book. Read Less

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