Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cu...
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Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cu...
Read Less
Add this copy of Integrated Marketing Communications in Risk and Crisis to cart. $45.08, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Lexington Books.
Edition:
2022, Globe Pequot Publishing Group Inc/Bloomsbury
Add this copy of Integrated Marketing Communications in Risk and Crisis to cart. $99.73, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2021 by Rlpg/Galleys.
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New. Sewn binding. Cloth over boards. 210 p. Contains: Illustrations, black & white, Tables. Integrated Marketing Communication. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.