Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
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Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
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Add this copy of Integrated Advertising, Promotion, and Marketing to cart. $77.00, new condition, Sold by GreenGlobe rated 4.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2021 by Ingram.
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New in very good dust jacket. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition.
Add this copy of Integrated Advertising, Promotion... to cart. $197.99, very good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2021 by Pearson.
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Add this copy of Integrated Advertising, Promotion, and Marketing to cart. $204.08, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2021 by Pearson.
Add this copy of Integrated Advertising Promotion and Marketing to cart. $47.80, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 2017 by Pearson.
Add this copy of Integrated Advertising, Promotion, and Marketing to cart. $62.02, very good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2017 by Pearson.
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Very good. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of Integrated Advertising, Promotion, and Marketing to cart. $69.00, new condition, Sold by GreenGlobe rated 4.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2017 by Pearson.
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New. (5-7 days delivery)***International Edition***Soft cover/Paperback***Same content as US Edition. 100% satisfaction guaranteed. (5-7 days delivery)***International Edition***Soft cover/Paperback***Same content as US Edition. 100% satisfaction guaranteed.
Add this copy of Integrated Advertising, Promotion, and Marketing to cart. $78.95, new condition, Sold by BOOKER C rated 4.0 out of 5 stars, ships from Kalamazoo, MI, UNITED STATES, published 2017 by Pearson.
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New. 512 p. Audience: College/higher education. LOOSE LEAF New wrapped Binder ready loose leaf book marked Instructor's-Not for Sale. TEXT ONLY. No Returns if Opened. DAILY SHIPPING!