Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, task ...
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Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, task, unification, multiplication, division and attribute dependency. This strategy helped Philips use subtraction to create the slim-line DVD players we use today, while attribute dependency allowed Domino's Pizza to corner the market with their thirty-minute delivery promise. These strategies can be used by anyone, from CEOs of multinational companies to the Chilean miners' rescue team and even leading jazz guitarist Bill Frisell, who actually restricts the range of his instrument to induce increased creativity. Intuitive, revelatory and easy-to-implement, these ideas will help you find the creative streak you never knew you had.
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Add this copy of Inside the Box: the Creative Method That Works for to cart. $3.49, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Profile Books Ltd.
Add this copy of Inside the Box: the Creative Method That Works for to cart. $3.51, good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2013 by Profile Books.
Add this copy of Inside the Box: the Creative Method That Works for to cart. $23.40, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2014 by Profile Books.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9781846686252.
Add this copy of Inside the Box: the Creative Method That Works for to cart. $31.03, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Profile Books Ltd.
Add this copy of Inside the Box: the Creative Method That Works for to cart. $99.04, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Profile Books Ltd.
