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Hospitality Marketing Management

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Hospitality Marketing Management - Reid, Robert D, and Bojanic, David C
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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international ...

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Hospitality Marketing Management 2009, Wiley, Hoboken, NJ

ISBN-13: 9780470088586

5th edition

Hardcover

Hospitality Marketing Management 2005, Wiley, Hoboken, NJ

ISBN-13: 9780471476542

4th Revised edition

Hardcover

Hospitality Marketing Management 2005, John Wiley & Sons

ISBN-13: 9780471696100

4th edition

Paperback

Hospitality Marketing Management 2001, Wiley, New York, NY

ISBN-13: 9780471354628

3rd Revised edition

Hardcover

Hospitality Marketing Management 1988, Van Nostrand Reinhold Company, New York, NY

ISBN-13: 9780442278489

2nd edition

Hardcover

Hospitality Marketing Management 1988, Wiley

ISBN-13: 9780471289524

2nd edition

Hardcover