Harry Potter: The Story of a Global Business Phenomenon

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been. Read More

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $16.50 (Expires May 19, 2024) 60 Day Rental: $22.00 (Expires Jun 18, 2024) 90 Day Rental: $27.50 (Expires Jul 18, 2024) 120 Day Rental: $33.00 (Expires Aug 17, 2024) 180 Day Rental: $35.75 (Expires Oct 16, 2024) Buy eBook Lifetime Access: $54.99 Title: Harry Potter by S. Gunelius Publisher: Springer Nature Print ISBN: 9780230203235, 023020323X eText ISBN: 9780230594104 Edition: 2008 2008 edition Format: PDF eBook	$16.50 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ