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Harry Potter: The Story of a Global Business Phenomenon

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Harry Potter: The Story of a Global Business Phenomenon - Gunelius, S
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The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

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Harry Potter: The Story of a Global Business Phenomenon 2008, Palgrave MacMillan, London

ISBN-13: 9780230203235

2008 edition

Hardcover

Harry Potter: The Story of a Global Business Phenomenon 2008, Palgrave MacMillan, London

ISBN-13: 9781349301089

2008 edition

Trade paperback