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The decision to expand Gunsmoke from 30 to 60 minutes during its seventh season may have made sense insofar as offering more in-depth storytelling and providing a larger forum for potential sponsors, but it didn't do much for the series' ratings. After riding high as America's top-rated series for four consecutive years, Gunsmoke dropped to third place during Season Seven, then plummeted to tenth place in Season Eight. In all fairness, however, this may have had less to do with the series' quality than its stiff NBC ...

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