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Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment

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Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment - Post, Richard S, and Post, Penelope N, and Malloy, Larry (Foreword by)
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Does your management strategy protect your brand? Who will be the new global business leaders? This text presents a blueprint for protecting the core revenue-related assets of your company - brand, product, and information - in the global marketplace.

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Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment 2007, McGraw-Hill, New York, NY

ISBN-13: 9780071494441

Hardcover