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Generation Z: A Century in the Making

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Generation Z: A Century in the Making - Seemiller, Corey, and Grace, Meghan
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Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.

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Generation Z: A Century in the Making 2018, Routledge, Oxford

ISBN-13: 9781138337312

Hardcover