Based on solid research, "Gen Buy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
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Based on solid research, "Gen Buy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
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Add this copy of Gen Buy: How Tweens, Teens and Twenty-Somethings Are to cart. $1.49, very good condition, Sold by Open Books Ltd rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2009 by Jossey-Bass.
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Very good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of Gen Buy: How Tweens, Teens and Twenty-Somethings Are to cart. $5.00, very good condition, Sold by JDH Lawton OK rated 5.0 out of 5 stars, ships from LAWTON, OK, UNITED STATES, published 2009 by Jossey-Bass.
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Very good in very good dust jacket. Ex-library. xx, 250 p.; 24 cm. LCCN 2009017419 Type of material Book Personal name Yarrow, Kit, 1958-Main title Gen buY: how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell. Edition 1st ed. Published/Created San Francisco: Jossey-Bass, c2009. Description xx, 250 p.; 24 cm. ISBN 9780470400913 (cloth) 0470400919 (cloth) LC classification HF5415.332. Y66 Y37 2009 Related names O'Donnell, Jayne. Summary Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers. Contents Gen Y is from Mercury--They shop like they're from a different planet from their parents, too--The whys behind the buys--The lives, minds, and hearts of today's tweens, teens, and twenty-somethings--Sex, love, and shopping--Influence: the force that is Gen Y--What works with Gen Y--Adapting to Gen Y's shopping preferences and power: views from our experts. LC Subjects Young adult consumers--Attitudes. Generation Y--Attitudes. Marketing. Notes Includes bibliographical references and index. Dewey class no. 658.8/340835 National bib no. GBA959234 National bib agency no. 015291533 Other system no. (OCoLC)ocn316009983
Add this copy of Gen Buy How Tweens, Teens and Twenty-Somethings Are to cart. $13.59, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2009 by Jossey-Bass.
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Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of Gen Buy: How Tweens, Teens and Twenty-Somethings Are to cart. $17.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2009 by Jossey-Bass.
Add this copy of Gen Buy: How Tweens, Teens and Twenty-Somethings Are to cart. $18.26, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2009 by Jossey-Bass.
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Fine. Glued binding. Paper over boards. With dust jacket. 272 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Gen Buy: How Tweens, Teens and Twenty-Somethings Are to cart. $28.41, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2009 by Jossey-Bass.
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New. Glued binding. Paper over boards. With dust jacket. 272 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
