A complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, and write a business plan and get financing. Also explains the licensing and patenting processes, contract manufacturing, distribution, pricing, and marketing. Packed with examples to give a hands-on'' feel for how the new product innovation process really works, this book will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer.
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A complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, and write a business plan and get financing. Also explains the licensing and patenting processes, contract manufacturing, distribution, pricing, and marketing. Packed with examples to give a hands-on'' feel for how the new product innovation process really works, this book will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer.
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Add this copy of From Concept to Market to cart. $4.98, fair condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1989 by Wiley.
Add this copy of From Concept to Market to cart. $5.47, very good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 1989 by Wiley.
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Very Good. Size: 8x0x10; Great used condition. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of From Concept to Market to cart. $33.83, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1989 by Wiley.
