"If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end ...
Read More
"If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side. What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services." -- from publisher's website.
Read Less
Add this copy of Flip the Funnel: How to Use Existing Customers to Gain to cart. $3.32, very good condition, Sold by Red's Corner rated 5.0 out of 5 stars, ships from Tucker, GA, UNITED STATES, published 2010 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. All orders ship by next business day! This is a used hardcover book. Pages have no markings and has some wear. Dust jacket is included and has wear and small tears. The cover/boards have wear. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
Add this copy of Flip the Funnel: How to Use Existing Customers to Gain to cart. $3.55, good condition, Sold by Helping Hands Global rated 3.0 out of 5 stars, ships from Kansas city, MO, UNITED STATES, published 2010 by Wiley.
Add this copy of Flip the Funnel to cart. $3.66, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by Wiley.
Add this copy of Flip the Funnel to cart. $3.66, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by Wiley.
Add this copy of Flip the Funnel to cart. $3.66, like new condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by Wiley.
Add this copy of Flip the Funnel to cart. $3.66, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by Wiley.
Add this copy of Flip the Funnel: How to Use Existing Customers to Gain to cart. $3.74, good condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 2010 by Wiley.
Add this copy of Flip the Funnel: How to Use Existing Customers to Gain to cart. $4.95, good condition, Sold by ARC Foundation Thrift Store rated 5.0 out of 5 stars, ships from Ventura, CA, UNITED STATES, published 2010 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Size: 5x0x8; minimal wear to DJ minimal wear on edges of cover stains on DJ and on edges of pages yellowing/tanning on edges of pagesYour purchase benefits those with developmental disabilities to live a better quality of life.
Add this copy of Flip the Funnel How to Use Existing Customers to Gain to cart. $13.59, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2010 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of Flip the Funnel: How to Use Existing Customers to Gain to cart. $14.63, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2010 by Wiley.
