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E-Commerce Basics: Technology Foundations and E-Business Applications

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E-Commerce Basics: Technology Foundations and E-Business Applications - Davis, William S, and Benamati, John
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In E-Commerce Basics, the authors introduce the basic technological infastructure and basic business issues to understand when analyzing the feasibility of e-commerce initiatives. The book uses a layered approach that first presents the basic web technology that supports all e-business, then presents the e-commerce business issues, and then revisits the technology to discuss the challenges in bringing businesses on to the web. Since the web wasn't created for business purposes, the issues of combining business applications ...

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E-Commerce Basics: Technology Foundations and E-Business Applications 2002, Pearson, Boston, MA

ISBN-13: 9780201748406

Hardcover