Digital Marketing Strategies for Fashion and Luxury Brands

"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- Read More

"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $210.00 Title: Digital Marketing Strategies for Fashion and Luxury Brands by Wilson Ozuem Publisher: IGI Global Print ISBN: 9781522526971, 1522526978 eText ISBN: 9781522526988 Edition: 2017 Format: PDF eBook	$210.00 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ