Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system ...
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Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! * Prioritize-because you can't measure, listen to, and analyze everything * Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors * Measure real social media ROI: sales, leads, and customer satisfaction * Track the performance of all paid, earned, and owned social media channels * Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR * Start optimizing web and social content in real time * Implement advanced tools, processes, and algorithms for accurately measuring influence * Integrate paid and social data to drive more value from both * Make the most of surveys, focus groups, and offline research synergies * Focus new marketing and social media investments where they'll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company
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Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $1.97, good condition, Sold by Seattle Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2013 by Que Corporation,U.S..
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May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $2.25, good condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2013 by Que Pub.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $4.97, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2013 by Que.
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Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $15.02, very good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2013 by QUE.
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Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $20.55, very good condition, Sold by Pink Casa Antiques rated 5.0 out of 5 stars, ships from Frankfort, KY, UNITED STATES, published 2013 by Que Publishing.
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Very Good. Tight, uncreased spine, pages clear and bright, shelf and edge wear, corners bumped, packaged in cardboard box for shipment, tracking on U.S. orders.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780789750303.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $26.66, very good condition, Sold by Monarchy Books rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2013 by Que Publishing.
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Very Good. Size: 8x5x1; Clean With No Highlighting Or Remarks Inside, Paperback. In Very Good Condition. based on your address. -We can ship from USA and Canada. Specializing in academic, collectible and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.
Add this copy of Digital Marketing Analytics, 2nd Edition to cart. $28.31, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2018 by Que.
