Now in its fifth edition, "Diffusion of Innovations" is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists ...
Read More
Now in its fifth edition, "Diffusion of Innovations" is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Read Less
Add this copy of Diffusion of Innovations, 5th Edition to cart. $2.06, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published by Free Press.
Add this copy of Diffusion of Innovations, 5th Edition to cart. $2.06, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published by Free Press.
Add this copy of Diffusion of Innovations, 5th Edition to cart. $2.06, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published by Free Press.
Add this copy of Diffusion of Innovations, 5th Edition to cart. $2.06, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published by Free Press.
Add this copy of Diffusion of Innovations, 5th Edition to cart. $2.06, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published by Free Press.
Add this copy of Diffusion of Innovations, 5th Edition to cart. $2.06, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published by Free Press.
Add this copy of Diffusion of Innovations, 5th Edition to cart. $2.06, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published by Free Press.
Add this copy of Diffusion of Innovations, 5th Edition to cart. $2.07, good condition, Sold by Seattle Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Diffusion of Innovations, 5th Edition to cart. $2.46, fair condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. The item is very worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.
Add this copy of Diffusion of Innovations, 5th Edition to cart. $3.05, fair condition, Sold by Goodwill BookWorks rated 4.0 out of 5 stars, ships from Austin, TX, UNITED STATES.