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Deep Branding on the Internet: Applying Heat and Pressure Online to Ensure a Lasting Brand

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Deep Branding on the Internet: Applying Heat and Pressure Online to Ensure a Lasting Brand - Braunstein, Marc, and Levine, Edward H, and Levine, Ned
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Two foremost branding experts reveal the secrets to establishing a formidable Web presence. Using examples of companies both large and small that are profiting from the Internet today, they provide steps every business must take to develop a brand strategy that not only surmounts the challenges of e-commerce but fulfills the needs of customers.

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Deep Branding on the Internet: Applying Heat and Pressure Online to Ensure a Lasting Brand 2000, Prima Lifestyles

ISBN-13: 9780761525325

Hardcover