Daytime Television Programming

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations. Read More

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $36.85 (Expires May 29, 2025) 365 Day Rental: $43.55 (Expires Nov 30, 2025) Buy eBook Lifetime Access: $66.99 Title: Daytime Television Programming by Marilyn J. Matelski Publisher: Taylor & Francis Print ISBN: 9781032621883, 1032621885 eText ISBN: 9781003820178 Edition: 2023 1st edition Format: EPUB eBook	$36.85 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ