The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until ...
Read More
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado , and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Read Less
Add this copy of Crossing the Chasm to cart. $5.25, good condition, Sold by Collegebooksdirect rated 4.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2014 by Harper Business.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
Add this copy of Crossing the Chasm, 3rd Edition: Marketing and Selling to cart. $7.50, very good condition, Sold by HudsonCityBooks rated 4.0 out of 5 stars, ships from Hoboken, NJ, UNITED STATES, published 2014 by Harper Business.
Add this copy of Crossing the Chasm to cart. $27.30, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2014 by HarperCollins.
Add this copy of Crossing the Chasm to cart. $29.97, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2014 by Harper Collins Publishers.
Add this copy of Crossing the Chasm, 3rd Edition: Marketing and Selling to cart. $56.00, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published by FisicalBook.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Shelf and handling wear to cover and binding, with general signs of previous use. Wear commensurate with age and use. Clean unmarked copy. Dust jacket wrapped in protective mylar sleeve. Secure packaging for safe delivery.
Add this copy of Crossing the Chasm, 3rd Edition: Marketing and Selling to cart. $56.00, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published by FisicalBook.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Shelf and handling wear to cover and binding, with general signs of previous use. Wear commensurate with age and use. One single instance of highlighting in Author's Note, otherwise clean and unmarked copy. Dust jacket wrapped in protective mylar sleeve. Secure packaging for safe delivery.
